What is dynamic printing?

Dynamic printing, also commonly called variable data printing, is a powerful tool that can level up your marketing materials. With variable data printing, we can print different information on each copy of your product, without slowing down production. This allows for a never-before-seen level of personalization in printed goods. Imagine how much more impactful your marketing can be with your customer’s name, address, ticket number, or custom coupon code printed front and center. Variable data printing can even swap out images depending on the data.

Dynamic printing is commonly used for names and contact information on business cards, addresses on mailers and envelopes, and the names of recipients on printed products. Greenerprinter offers dynamic typesetting for business cards. This service is perfect for companies printing multiple versions of a business card with different names and information. Besides business cards, we are ready to help with any variable data printing ideas you may have!

What are the benefits of variable data printing?

• Personalized printed pieces catch the reader’s attention and create a higher ROI.
• Dynamic printing makes it easy to address mailers and envelopes.
• Printed products can be tailored to the recipient to create a special connection to the brand.
• Variable data printing can save time on production.

What are the drawbacks of variable data printing?

• Variable data printing needs a clean data list. Please use our templates to organize and submit your data to us.
• Dynamic printing is only available when using digital printers.

Download our variable data templates:

Please use these templates to organize and submit your data to us.